FAQs

What’s the difference between commercial radio and public radio?
Public radio differs from commercial radio in several ways:
Public radio is nonprofit
Public radio produces and distributes primarily educational cultural and informational programs
Public radio may except gifts, grants, donations and contributions for the production, acquisition and broadcast of those programs

What’s the difference between underwriting announcements and commercials?
Underwriting is a way of supporting public radio and introducing your business to our listeners. More than just a commercial announcement, underwriting makes it clear that programming would not exist without the sponsor’s support – something the audience notices and appreciates.
Underwriting announcements (15 seconds in length) have to maintain a “non-commercial” feel and may include a business name, a brief description of the business or service and location/contact information.

Can underwriting be used as a tax write off?
Yes

Do we need to send you pre-recorded underwriting spots?
No, we produce all spots in our studios with a professional on-air talent. You may submit your own copy – we put it all together for you at no charge.

What kind of language can we use in our announcement?
Established slogans or logograms that identify the underwriter, but are not overtly promotional, and which do not refer to a specific product or service.
Factual, value-neutral descriptions of a sponsor or its products or services.
Internet addresses and dates for specific events, performances or appearances.

What kind of Language is not allowed?
Any language that is promotional in nature.
Language that is qualitative or comparative, or statements based directly or indirectly on someone’s opinion.
Language that could be perceived as an IinM advocacy position.
A call to action to consume a product or service, or inducement to buy, sell, rent or lease.
Pricing information or indication of associated savings or value.

Can we use more that one messaging campaign for our broadcast flight?
Certainly. You may submit entirely different pieces of copy that can be rotated over the course of your broadcast flight in order to convey different messages.

What time does IinM play?
IinM is scheduled throughout the week at different times, on different stations, throughout the United States and Canada.